These are integration failures between systems, which is why they do not appear in audits that examine each system on its own.
Objections that do not propagate
A dor
The recipient objects on one channel, the refusal is recorded in that channel’s system, and the others continue to include them — which breaches article 21(3) whatever the national model.
A resposta
Mapping of the systems holding contact data, a single point of record for objections, and verification by test that propagation actually occurs.
From a partial refusal to one with effect everywhere.
Serviço correspondente: Electronic Marketing Communications Compliance →
Contacts arriving without their lawful basis
A dor
Lists reach the operation with no indication of provenance or of the purpose consented to, and contact is made on a basis nobody can verify or demonstrate.
A resposta
Definition of the fields that must accompany every contact handed to the operation, and refusal of lists that do not carry them.
From anonymous lists to contacts with declared provenance.
Serviço correspondente: Outbound and Direct Marketing Compliance →
Identify your dominant exposure
The first conversation serves to establish which of these problems is costing your organisation the most.