Outbound carries an exposure to penalties two orders of magnitude above inbound. The same room, the same agents, and a maximum fine of €5 million instead of tens of thousands.
Outbound and Direct Marketing CompliancePMV-07
- Objective
- Establish the lawful basis of every contact made and bring the outbound operation into conformity before campaigns are launched.
- Scope
- Lawful basis by segment; consultation of opt-out registers in each jurisdiction; calling hours; identification requirements in the script; automated calling systems; contracting by telephone.
- Method
- Qualification of lists by segment; verification of the register-consultation procedure and of its record; revision of the opening script; review of the telephone contracting circuit; definition of the evidential record.
- Deliverables
- Lawful-basis matrix; revised opening script; register-consultation procedure with dated record; opinion on the exposure to penalties identified.
- Duration
- Four working days, spread over three calendar weeks.
- Audience
- Any operation making outbound calls for commercial, collection, renewal or retention purposes.
- Prerequisites
- Access to the lists in use and to the current script.
- Lawful basis
- Article 13 of Directive 2002/58/EC and national transpositions; article 21 of Regulation (EU) 2016/679; national outbound regimes.
- Indicative value
- From €4,800. [Indicative value.]
- Delivery
- One-off engagement
Request a proposal — Outbound and Direct Marketing Compliance
State the size of your operation and the timescale you need.